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Dubai Summer Surprises: Shopping Deals, Fireworks, Sweepstakes & More – News

The 24th Annual Shopping Extravaganza runs through September 4, helping residents unwind in the UAE’s midsummer.

Massive sales, fireworks and raffles will bring some joy to residents as the Dubai Summer Surprises (DSS) kicks off on July 1.

The 24th Annual Shopping Extravaganza runs through September 4, helping residents unwind in the UAE’s midsummer.

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Organized by the Dubai Festivals and Retail Establishment (DFRE), the 2021 edition of DSS will see Dubai light up with colorful decorations.

The DSS will launch with fireworks, screenings and fountain shows at Burj Khalifa, The Palm Fountain at The Pointe and the Imagine show at the Dubai Festival City Mall on July 1.

Promotions include DSS Share Millionaire and Daily Surprises, among others.

As usual, DSS will give residents and visitors plenty of chances to win amazing prizes with raffles and freebies up for grabs as well as great offers in time for Eid Al Adha and the annual back-to-school season. “said the DFRE.

Dubai’s hotels, attractions, and outdoor fitness and adventure destinations will offer “hot deals” throughout DSS.

Ahmed Al Khaja, CEO of DFRE, said: “DSS is one of the most anticipated opportunities in the annual retail calendar.

“With 10 weeks of must-see attractions, promotions, raffles, family events and more, this edition of DSS is shaping up to be one of the best yet.”

He said the DSS is the first major event in a “very important year for the United Arab Emirates”, with the Emirates celebrating their Golden Jubilee in December and Dubai hosting the Expo in October.

The DFRE said strict Covid safety protocols will be in place during the event, including social distancing and wearing masks at all times.



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