Google makes it easy to find purchase offers on search
Google has brought in new features that should make it easier for users to shop or at least get direct links to shop directly from the Google search results page. Now they have more tools for online shoppers who are always looking for sales, discount codes / coupons, and basically anything that can get them the best deals for the products they are looking for. Online shoppers in the US will now find deals under the Shopping tab, especially during peak retail times.
When you search for an item in Google search and go to the Shopping tab, you will now see a new section that will show you the great deals from online stores. You will see competitively priced items or those receiving discount from online retailers in the “Offers Related to Your Search” section when you scroll down the Purchases tab from the Google search results. You just need to click on the items and you will go to the respective online store to check the details and complete your purchase if you decide to get that item.
Starting in October, you’ll also see the most popular offers from major retailers on your Google search results during peak selling times. Just search for Black Friday or Cyber Monday and you’ll see a new section where you’ll see the deals relevant to you. You’ll see store deals as well as product deals, most likely from your search history (if you’ve enabled it of course). On the retailer side, promotions and offers uploaded to Merchant Center will always appear in results whether or not they advertise on Google.
Google has also beta tested the ability to make purchases when watching a live stream on YouTube, but previously it was only for video on demand. Now they are also testing it live. While you watch a product demo or live broadcast in store, you will be able to browse and purchase the featured products without interrupting your viewing. They have seen how big a thing live shopping is in China now and they are hoping it can be replicated in the United States as well.
Those Google search and purchase features are currently exclusive to those in the United States only. It is not yet known whether they will eventually spread to other countries and territories.